Management 365

SEO Masterclass: Boost Rankings and Visibility
2024-08-29 08:00 - 17:00 UTC
Boost Rankings and Visibility
Content overview

How search engines work – understanding of how Google ranks pages and understanding the different factors that impact your search engine ranking
The future of SEO 2024/2025
Local SEO – how to correctly target local (your own town, country or country) customers using your Google Business Profile and SEO
On-page SEO – navigation and content audit, plus on-page SEO which will include keyword research writing optimise copy, writing meta data, image tagging (alt tag) and internal linking
Technical SEO – page speed and core web vitals test, plus implementation of more advanced SEO techniques like structured data
Off-page SEO – review f external links and how they currently impact ranking. The future of external links and SEO
Complete and on-page SEO checklist that will review at the key factors in optimising your site for Google.
Tools for tracking and monitoring -including Google Search Console, Ubersuggest, SEMRush and Moz

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